Hannover Messe

HANNOVER MESSE is the most important international platform and hot spot for industrial transformation - with excellent innovations or unusual products. Here you will find all the facts that make one thing even clearer: participation is an absolute "must"!

Getting Down to Business

Interesting facts about professional trade show visitors to HANNOVER MESSE

• Large Concentration of Decision-MakersTwo-thirds of attendees are involved in making investment decisions in their companies. 22 percent of those surveyed come to Hannover with concrete investment plans – and this tendency is rising.
• Broad Industry StructureHANNOVER MESSE brings the core industrial sectors together at one location – from drive engineering, automation, energy, R&D and industrial IT to subcontracting. This is the place where exhibitors cross the boundaries of technology and industry.
• International AudienceOne third of all professional visitors come from outside Germany – and more than half of these come from outside the EU. Every second attendee from Germany travels more than 300 kilometers to appear in Hannover.
• Broad Renge of TopicsExhibitors gain customers through innovation. Professional visitors to the trade show see HANNOVER MESSE as the most important window to the future of industry. With its annual key topics, HANNOVER MESSE hits the nerve of the times.
• Clear Business ObjectivesVisitors want to see and experience new things. Among the top goals of the visitors are the search for innovations and trends, the exchange of experience and information, networking and generating new business contacts.
• Strong Visitor LoyalityReturn visitors and first-time attendees at HANNOVER MESSE balance each other out. Regular exhibitors have the opportunity to tap new target groups and foster their existing relationships.
• Interest in Technological LeadersWhat are the big players up to? That’s something that interests every trade show visitor. Global market leaders know that if you want to be one of the big players, you need to appear at HANNOVER MESSE.
• Successful ProfileOver 70 percent of professional visitors surveyed stated that a visit to HANNOVER MESSE benefits their professional activity significantly or very significantly in comparison to a visit to other industrial trade shows. For a third, it is even the only trade show they visit every year.